“Specialist Magazine Publishers 2005” is a major new report from Wessenden Marketing, sponsored by MMC. The report is based on data from 41 specialist magazine publishers who produce 338 titles between them, from one title companies up to some major multi-title publishers. With specialist publishers accounting for approximately 60% of the total sales for the magazine business, their views are central to the future direction of the industry. Please complete the brief registration details below to receive your copy of the 2005 report.

The report covers a wide range of business areas:

  • STAFFING
    • What is the typical staff profile, department by department? Is staff turnover a concern? Where do publishers go to get new staff?

  • REVENUE
    • What is the typical split between ad sales, copy sales and other trading revenue? What are the future prospects? How much ad revenue comes direct as opposed to through ad agencies? Is this going to change in the future? Is the Internet an important future for specialist titles or is it all just hype?

  • CIRCULATION
    • Are subs growing? If so, at what rate? What are the big issues for newstrade sales? Do specialist titles have a retail future or will they get knocked off the shelves by the big publishers? What do publishers think of their newstrade distributor and subs bureau? What can these service companies do to improve their service?

  • MARKETING BUDGETS
    • How much money are publishers spending and where is the money going? Are retail schemes soaking up the budget or is more money going into covermounts and added value? Do publishers really believe in consumer research?

  • FUTURE DEVELOPMENTS
    • Where is future growth for specialist magazine publishers going to come from? Are traditional magazine launches still the key? Or will the Internet eat into the market? Will smaller publishers be bought up in a wave of company consolidations? Are specialist publisher confident about the future? Or are they looking over their shoulders waiting for extinction? Where is the market going?


    To receive the MMC Specialist Publisher Research 2005 Report please complete your details:

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    Please note: To read this report you require Adobe Acrobat Reader, if you do not have this please click here to download and install this package.

    If you experience any problems downloading this report please call MMC on 01483 211222 for a hardcopy.